Our Mission and Vision
Meet MotoFomo. Launched smack bang in the middle of a global health crisis, this is not your average motoring outlet. Sure, they all say that. But MotoFomo really is different.
For a start, we don’t just write about cars. MotoFomo creates quality, original content for motoring enthusiasts and car buyers. We celebrate the vehicles (new and old), gadgets, inventors, techniques, backyard mechanics and more that make up our collective love of motoring and the lifestyles that go with it.
Our vision is to create a world where everyone is empowered with the right products, real-world reviews and advice written by people who are passionate about their subject and only write the things they’d want to read. We don’t limit ourselves to one platform or medium. We know that building the best experiences for motoring enthusiasts means making the most of everything digital, print (coming soon), and social platforms can offer. So connect with us wherever and whenever suits you.
At the heart of everything we do is you. And that means our team needs to be just like you… they need to buy and use the things you’re looking to buy and use and write about them in a jargon-busing, real-world, no-nonsense way. There are some who claim to be all about making content great again and yet they don’t…they do the same thing everyone else does. Here at MotoFomo we’re not sheep.
What we look for from our team is honesty, passion, curiosity and a drive to craft the most useful content they can.
We believe that honesty is the best policy in life and work. That means, our people operate without fear or favour and if we are working with a partner, because we’ve got to pay the bills somehow, then we’ll make sure we tell you about it.
This is all about loving what you do and taking pride in what we do at Motofomo. We only work with those who love the subject they write about, are proactive and consistently seeking higher standards.
Ask questions and find answers. That’s what we do here at Motofomo, and it’s why we only work with the best writers in the business.
Meet the Team
We’re growing every single day, week and month, but to get things started we’ve assembled a team of writers determined to provide you with the best, most useful and interesting content they can. And there’ll be more joining the team soon.
Isaac Bober is the founder and owner of MotoFomo and has been writing about cars, 4x4s, caravans and camper trailers for more than 20 years, has worked on some of the country’s biggest motoring magazines (remember what they were?), and launched Practical Motoring. Now he’s back, back again…to share dad jokes and much more.
Samuel Clarke is the general manager and content strategist of MotoFomo and has always chased adventure. Starting with a move to Papua New Guinea at the age of three, his life has been one adventure after another; from being held up at knife and spear point by a raskol gang in PNG, climbing Mt Whitney in California, snowboarding in New Zealand, solo trips through Australia in a 20-year-old Defender or hiking through North Queensland dodging wild pigs, crocodiles, venomous snakes and a host of other friendly critters. Sam is a wizard with SEO and lists…he’s got a list for everything. Currently owns a Hilux and trying to justify getting another KTM 690 Enduro R.
Murk Muras is the head of relationships at MotoFomo and his love of the outdoors started when he was five. He moved from the Northern Beaches (Newport) of Sydney to the New England area of New South Wales, to a small town called Walcha. His stepfather Austin had one of the most extensive properties at Rowley Creek (2800 acres of prime land right on the edge of the Apsley Gorge). Before Mark knew it he was six and driving an old 40 Series Landcruiser with close to a million miles on the dial, tractor and the life of a young station hand began. This life on the land introduced him to the basics of camping and that you didn’t need all the gear, just family, some good friends and a great location to have fun. From there Mark ended up leading sales and marketing teams on some of the country’s biggest automotive and outdoors publications.
Robert Pepper is an automotive technical journalist specialising in 4x4s, camping, race cars and towing. He’s designed and run driving courses covering offroading driving, winching, track racing and towing. Enjoys most things involving wings, wheels or sails.
Evan Spence has been working in off-road and lifestyle media for 17 years, including as editor of various titles (my mum was so proud), with work published in the majority of mainstream magazines before the internet gobbled them up. Now I’m here, a dark corner of the internet, hoping to help you find the latest useful products, quality tips gained over the years of making mistakes for you, and absolutely having a laugh along the way. I like Suzuki 4WDs, Gibson guitars, dogs and having a beer around a campfire. The good stuff basically.
Chris Harris is the owner of Paris Dakar Melbourne which is all about his own bike, a 1986 BMW R80G/S Paris Dakar, and the places we go on it. Journalist and ex-editor of Motorcycle Trader and Cafe Racer magazines in Australia and NZ. Family man of four primary school-age children and a teenage Rottweiler. Wishes he was faster and could speak Italian (WIP).
Toby Hagon is the owner of aXelerate Media and the former National Motoring Editor at Fairfax Media. He’s one of the most feared motoring writers in the country with more than two decades of experience in automotive media.